7 Summer Fashion Trends That Are Popular in London

Take a quick glance at London-based digital marketing consultant Chloé Pierre’s Instagram feed and it’s pretty obvious that she has undeniably cool style. From her proclivity towards the latest trends to the way she infuses classic basics into her of-the-moment looks, a lot can be learned from following her fashionable pursuits. This skillset of hers is precisely why I wanted to tap her for a story and was beyond thrilled when she agreed to indulge us. 

Fast-forward to today. Below you’ll find not just the seven summer trends Chloé is backing this time around, but also her take on each one and, of course, a glimpse at how she’s wearing them during her everyday life in London. For her on-the-mark commentary on tennis style—which, by the way, is suddenly everywhere—her favorite outfit of the year, and more, simply keep scrolling.