If you want to stock your closet with pieces that feel cool and of-the-moment, but aren’t the same exact items everyone else is wearing, what is the best place to start? I personally love to keep an eye on fashion insiders who are on the pulse of rising labels and their outfits very often inspire the pieces I’m adding to my wardrobe. So, which cool brands are the ones worth shopping now?
Ahead, I’m breaking down some of my current favorites. From the brand that always turns out modern takes on staples (like padded shoulder tees) to the New Zealand-based label that Kendall Jenner loves to the Instagram-famous brand insiders suddenly love, I’m highlighting 7 fashion brands to add to your arsenal this fall. Here, see the ones that are inspiring me to add some pieces to my shopping cart right now.