I can think of few things that could do more for a brand—emerging or established—than the approval and endorsement of one Queen B, ruler of the Beyhive and arguably the most famous woman on the planet. And, as someone who is regularly making statements with her thoughtful and intentional fashion choices, there’s no chance she doesn’t know what power she holds. That’s why we’re always pleased when Beyoncé decides to use her clout to support an on-the-rise brand that might not even need the exposure but definitely is deserving of it. Especially when you consider the fact that every major fashion house from Louis Vuitton to Saint Laurent to Ralph & Russo would drop anything to work with her, or collaborate with her, at a moment’s notice.
If her viral By Far bag recently caught your attention, you’re not alone, but I’m here to tell you it’s actually just one of many times Mrs. Carter has worn a piece (or entire outfit) from an emerging brand those of us in our fashion bubble love or, in some cases, haven’t even heard of yet. To see, read about, and shop six such instances, just keep scrolling.