So what makes Brow Flick ($18) different than the gel, powder, or pencil you already love? For starters, it comes in just three sheer, (surprisingly) versatile shades, Black, Brown, and Blond, which pair beautifully with their corresponding shades of Boy Brow.
Second, the formula is water-resistant and creates easy, natural-looking strokes that look significantly less artificial and “drawn” than the results stencils and pencils can yield. You can use the pen anywhere you feel you want or need more definition or depth—be it the tails or arches—and thanks to the malleable, super-fine brush tip, the final aesthetic is designed to look pretty darn seamless. (Spoiler: It does!)
Composition- and ingredient-wise, the formula is ophthalmologist tested, dermatologist tested, vegan, dairy-free, soy-free, gluten-free, grain-protein-free, nut-free, and hypoallergenic (woo!), and other notable features include copolymers (for enduring wear), superfine pigments (for detection-free believability), and, of course, the flow-through brush applicator tip (for fine lines, precise application, and a natural finish).
For A+ application, the brand suggests starting with clean skin, which will help ensure the formula adheres how it’s intended. Then, holding the pen at a downward angle, lightly etch and feather your strokes anywhere you want some improvement. Let the application dry for at least 15 seconds, and then feel free to brush and fluff your hairs up with Boy Brow to enhance your work with a little more hold and definition. Et voila! Brow Flick in a nutshell.
Of course, there’s the whole issue of whether or not the newest Glossier baby lives up to all the inevitable hype, so I asked a few of my fellow Who What Wear co-workers to weigh in with before-and-after photos coupled with unbiased reviews. Keep scrolling for our honest thoughts!