Meet Lisa Aiken, fashion director of Moda Operandi and one of our personal style icons here at Who What Wear. Lisa is championed within the industry for setting trends and spotting new designers like it’s no one’s business. No really—if there’s a cool new brand or rising trend, she’s not only already wearing it but has edited it into Moda Operandi’s shopping selection for all to enjoy. Since we’re always looking to Lisa for our next shopping move, we’re thrilled she’s agreed to join us as a columnist on the site, serving the latest and greatest when it comes to trends, style, and shopping. Today, it is with great honor and excitement that we welcome her as she discusses the brands to shop for a fresh fall wardrobe.