4 New Fashion Brands That Are About to Blow Up

Among all of the fashion insiders in the industry, Lisa Aiken is one of the people who I follow most closely—as do many others. As the fashion director of Moda Operandi, she is constantly traveling the globe to see what’s new and next when it comes to buzzy brands, so she always has her finger on the pulse of what is about to be cool. Recently, she highlighted four labels that are new to Moda Operandi that she’s betting on, so my ears instantly perked up.

To find out more about them, I asked Aiken to share exactly why these labels are about to take off. Ahead, she’s sharing her exclusive insight about why they’re about to be everywhere and deserve a place in your closet. From the brand designing the next It coat to the French-girl wardrobe essential and more, these are four brands Aiken is predicting will be huge. Go on to see exactly why they’re essential to know about and shop pieces from each label.