33 Affordable Beauty Products That are Going Viral on Amazon

The vast world of beauty products can be overwhelming Whether you seek advice from experts on Instagram, influencers on Tik-Tok, or even our own expert editors, determining what products are actually worth your time—and investment—can be daunting. 

Fortunately, instead of cobbling together a spreadsheet with finds from the For You page on Tik-Tok or filling up your cart through Instagram’s shopping feature, someone, or rather something, has done the heavy lifting for us. That’s right, Amazon has aggregated the most viral, top-selling products into a single handy “Internet Famous” landing page that is easy to filter by category and price, and most importantly, add to your cart so you can experience these buzzworthy products for yourself.   

With that in mind, we sifted through the four pages of viral products to unearth 33 of the most affordable (and efficacious) beauty products in skincare, hair, and makeup. Keep scrolling to see how many of these viral favorites are already on your radar.