25 On-Trend Cotton Items to Buy and Love for Winter

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 25 finds on their current wish list.

I love a good trend, and I especially love the challenge of shopping them out at different price points for you guys. Going luxe with designer brands is obviously easy peasy, but finding affordable versions that don’t sacrifice on quality is where the real fun begins.

Since online shopping makes things that much more of a gamble, here’s a quick tip for figuring out whether an item might be as good IRL as it looks in those e-com photos: Check the description under “composition,” and see what materials we’re working with. Whether we’re talking jeans, jackets, or joggers, a high percentage of cotton is going to help ensure an item is more breathable, touchable, and low on creasy-ness. An added bonus, as someone who is humbly trying to do my bit for the environment, is that these more washing-machine-friendly cotton items equal less dry-cleaning (as well as fewer returns of disappointing online purchases).

So! Back to those particularly good fall and winter trends. It shouldn’t be a surprise to anyone that the future is still looking very comfy and wearable, which means now is the time to reinvest in the denim, cardigans, shirts, loungewear, and jackets we tend to dress up or down and live our lives in. Keep scrolling for my high-low mix of on-trend picks, destined to see us all through the months ahead.