21 Popular Swimsuits That Are Defining Summer 2020

Though many of us are spending more time at home and visiting fewer pools and beaches, many swimwear designers are still recording major sales. Curious to find out the best-selling swimsuits from the most buzzed-about designers, I asked them to share the popular styles they can’t keep in stock right now. It was interesting to hear what they had to say and some common themes that emerged across the brands.

In these changing times, we’ve been seeing new approaches to how swimsuits are worn, so it’s no surprise to hear from designers that their versatile, multi-wear pieces were the frontrunners. Whether a one-piece that doubles as a bodysuit or a minimal bikini top styled with a blazer and trousers, there’s a definite movement towards wearing swimwear in place of typical clothing. On the other side of the spectrum, brands have been seeing their high-glamour, escapist pieces on the sell-out list with everything from sparkly fabrics to retro-inspired silhouettes have been leading the pack. Ahead, shop the popular swimsuit styles from 7 in-demand brands.