21 of the Best Amazon Beauty Products

Truth be told, even though I’m a fashion editor, I buy a lot more beauty products from Amazon than I do clothes. Not that there isn’t a great selection of clothes on Amazon (as you know), but I just find the beauty product categories easier to navigate and a breeze to just throw into my cart (especially since many of them are affordable).

I’m constantly keeping my eyes and ears open about the best Amazon beauty products, whether it’s via customer reviews, word of mouth, or, of course, Who What Wear’s very knowledgable beauty editors. Speaking of which, I’m not a beauty editor myself, but I’m a fashion editor who is very interested in beauty products (and my overflowing bathroom cabinets admittedly resemble those of a beauty editor). So even though I may not be an expert on all things makeup, skincare, and haircare, I think the 21 beauty products that I want from Amazon are worth a scroll, as many of them come highly recommended via actual beauty experts, and many of them are quite stylish (because that’s how I roll).

Keep scrolling to shop the 21 Amazon beauty products this fashion editor wants right now.