16 Newly-Discovered Fashion Brands We’re Obsessing Over

As a social media editor, I spend copious amounts of time scrolling through the Instagram explore page. And while I am an avid fan of the trending section or a good meme, my favorite thing is unearthing new accounts to follow. From discovering new and interesting people in fashion to emerging jewelry brands, social media is a constant treasure trove of people and brands pushing the envelope in every part of the industry, and the world.

In light of this, I decided to share some of the brands I recently came across and can’t stop thinking about. From lingerie to ready-to-wear collections and new brands to established ones, all are creating unique pieces that are worth shining a light on. Keep scrolling for a highly curated glimpse into my Instagram Saved folder.