In an age when new fashion brands sweep across the internet and our Instagram feeds in a short span of time, we’ve grown accustomed to learning about cool labels on the regular. A number of these buzzy brands have earned an It factor that inevitably land them in the closets of fashion insiders. You know, those up-and-coming labels that are a permanent fixture on the street style scene and end up on everyone’s most-wanted shopping lists for the season.
So what are the fashion brands to know about that you’ll find the in wardrobes of the style set? Ahead, I’m highlighting 15 cult labels to know about. From the French designer you’ll want to wear all summer long to the cool swimwear brand that’s about to explode to new shoe brand everyone’s talking about, and more, these are the coolest labels of the moment. Go on to see which ones made the list and shop pieces from the buzzy brands.