A bold lip can really take your makeup look from zero to 100 in a minute. I’m personally not afraid of a dramatic lip color, especially when I’m too lazy to put on a ton of makeup. Give me a statement-making lipstick, some mascara, and concealer and I’m good to go. I instantly look polished and ready for the day with minimal effort.
One lip look that never goes out of style is a dark red lipstick. It’s equal parts dramatic, vampy, powerful, and feminine. Plus, dark red is a universally flattering color.
“Dark red lipstick is a classic look because red is a color that looks good on everyone,” explains celebrity makeup artist Bob Scott, whose clients include Karlie Kloss and Padma Lakshmi. “It brightens one’s entire face, and wearing a dark red shade is just as easy. A dark red lip adds the same warmth or pop to a person’s face, just in a slightly subdued way. It can complete a look and carry its visual weight but not be the star—or be the star.”