New makeup is hitting the market at such a rate that beauty aisles can sometimes feel like exotic jungles full of unpredictable risk and intrigue. What, among all the hundreds of items, is worth spending your money on? If you’re on a budget, the stakes are even higher. Because finding affordable makeup gems that deliver on pigmentation, staying power, and shade range like products twice or three times the price is challenging. Though not impossible.
May the following 15 makeup launches serve as proof. As a self-identified makeup snob, I am genuinely impressed by these recently released lip glosses, highlighters, blushes, eyeshadows, concealers and more, all of which align with current makeup trends and truly perform. Want to know what under-$20 makeup products to buy this spring? Just keep on scrolling.