“When I initially started Kora back in Australia, it was because I was looking for products that were certified organic and delivered results, but I was unable to find anything that really worked. Eventually, I just decided to create my own range,” she explains.
So much more than a “clean” label, Kora is a true, certified, organic beauty brand, Kerr says, acknowledging the grand misconception that organic products or ingredients are largely seen as less effective or powerful when used within skincare and makeup.
“I believe certified organic ingredients are more powerful,” she counteracts. “Not only are the crops we source our ingredients from not being sprayed with chemicals, pesticide, and herbicides, but the soil that’s used is far more nutrient-dense and not depleted by continual growth and harvest.” This is insurance, she tells me, that the ingredients will naturally be higher in antioxidants and thus produce more impressive results within your beauty or skin routine.
“To me, it’s a no-brainer. There are so many things in this world we can’t control. For instance, we can’t control the pollution levels outside, but we can control what we put on our skin to protect it from those everyday environmental aggressors that age and sensitize our skin.”
For the new night serum, Kerr tells me she worked with the lab and organic chemists for roughly 18 months. (Spoiler: There’s also another new product on the horizon, but she’s not allowed to share details yet—stay tuned!)
“I am so, so proud of the Noni Night AHA Resurfacing Serum ($72) and its performance, and I feel so blessed to be working with the best organic chemists in the world. It’s so important to me that we get the formula, consistency, and, most importantly, the results the best they can absolutely be.”
Of course, our chat didn’t stop there. Keep scrolling for 14 more important pieces of beauty intel I learned from Kerr.