London is a city constantly buzzing with fresh talent. While the sartorial destination houses some of the most talked-about brands, including Burberry, J.W.Anderson, and Christopher Kane, it’s the smaller less-talked-about ones we want to highlight today. Because there are many definitions of “emerging” talent, the selection ahead includes brands that are stocked on Net-a-Porter, ones that barely have 10K followers on Instagram, ones that have won an LVMH Young Designer Prize, and everything in between.
Ahead, learn a little bit about 11 emerging London-based fashion brands you’re about to see a lot more of, whether you like it or not. In case you haven’t noticed, London fashion is fun. It’s crazy. It’s colorful. It’s cool. The brands before you are all of that and then some. We encourage you to click on to each brand’s Instagram and shop the curation of products at the end to really get a feel for each of these London labels. Trust us, this will be the most thrilling thing you’ll do all day.